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Bag me up
- Sustainability in organic and synthetic
material cycles
- Product Portfolio Development
- Form & CMF
Brief
Design a backpack for Millenials based on their specific requirements
Common items in their bags
Most distinct user groups
Minimal spirit
Inorganic binary of the digital world brightened by the ever uplifting spirit of millenials that turns lemons into lemonade
NArrative
Thoughtful, slow, and natural
An ode to material innovation from plant based sources in the realm of versatile lifestyle that the leading generation is adopting
CMF
Long-Lasting
Reduced
Raw Material
Wastage
Waterproof
Sourcing
Recycled Nylon
Reduced
Raw Material
Wastage
50% Biodegradable
(Pulp recyclable
into bioplastic)
Long-Lasting
Organic
(Plant-Based)
Glimpse of ideation
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